What is the froogle feed?
Froogle was a shopping portal purchased by Google. Froogle is the same as Google Base. Google Base is a free service for merchants to list their products on line. The store builder will automatically send your products to Google Base every 24 hours for listing in their shopping service. Merchants can setup and enable a Google Base data feed from Marketing --> Google Base. Please note that you must have an account with Google Base to enable the feed.