Organizing your products into departments is essential to the success of your online store. Making the products customers are looking for easy to find makes their online shopping experience a pleasure, rather than an ordeal. Frustrated customers won’t come back.
If you analyze a typical department store, you’ll see that products are organized and placed into distinct categories. For example, shoes are sold within the footwear category. Within the footwear category there are subcategories, beginning with sex, male or female, under which there could be athletic footwear, casual footwear, and formal footwear. Customers looking for formal footwear won’t have to look through athletic and casual footwear first. They can go directly to the formal section. Similarly, by organizing your products into categories and subcategories, customers can navigate directly to the product they have in mind.
To create categories for your online store, you have to analyze the products you plan to offer and categorize them appropriately. It’s important to make logical categories that make sense to customers. Its also important not to create too many subcategories as customers can get frustrated if they have to step through section after section to find the product they’re interested in. For example, adding another subcategory to footwear, such as size, would be a mistake as size can be an attribute of the product itself.
To add a department select Inventory--> Departments --> Add Department